Patrick Castro is an SF based art director & multidisciplinary designer with a focus on brand identity, creative strategy, and digital experiences. His architecture background informs creative approaches for brands in the fashion, lifestyle,
and beauty spaces.
Available for freelance projects
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patrick@patrickcastro.com
LinkedIn, Instagram, Are.na
SERVICES
Art Direction
Brand Identity
Brand Image
Campaigns
Creative Concepting
Graphic Design
Image Research
Packaging
Print
3D/CGI/Motion Direction
SELECT CLIENTS
Avantstay, Byte, Omaze, Evenmouth, Seed Health,
Fresh Clean Threads, Guide Beauty, Rugiet Health
EDUCATION
Bachelor of Architecture (B.Arch)
Woodbury University - Burbank, CA
PROJECTS
01. Seed Health
Seed Rebrand
The Seed Effect
VS-01™ Vaginal Synbiotic
Brand Design Systems
Sustainable Refill Program Identity
Magic School Bus
External Lifestyle Product Shoot
Ara Katz x WIRED Health
2025 Seed Member Testimonials
02. Rugiet
Rugiet Rebrand
03. Byte Aligners
Align With Confidence Campaign
04. ONE
Brand Art Direction
Banking Reimagined Campaign
05. Selected Personal Works
Photography
Design
Seed Health
The Seed Effect
Role
Art Director
Execution
Art + Video Direction
Post + Pre-Production
Credits
Angela Choi, ACD
Patrick Castro, AD/Design
Mimi Nguyen, AD
Mackenzie Moore, Sr. Copywriter
Sean Horner, Sr. Motion Designer
Mike Spagnoli, Sr. Video Editor
Kelley King/Cat Jimenez, Production
Kelsey Chapman, Talent
Lindsay Noll, Sr. Manager of Creative OpsSome things are destined to be shared.
Stories that move us, ideas that transform us, remedies that truly change how we feel. DS-01® is one of those things. If you’ve tried it, you love it–so much so that you recommend it to your family and friends. Who recommend it to their family and friends. And so on it goes, across backgrounds, ages, and communities. The circle expands. We’ll capture this phenomenon, the Seed effect, through testimonials demonstrating the diversity–and sheer quantity–of lives changed through DS-01® shared.
Project Overview
The Seed EffectThe Seed Effect was captured entirely on an iPhone. The premise of the TV spot followed long time DS-01® member, Kelsey Chapman, in a day in her life from the second she wakes up to taking her DS-01®.
We embraced lo-fi, shot on iPhone visuals to bring an authenticity with an ancedotal voice memo of Kelsey sharing her life changing experience with Seed to her mom, capturing the magnitude and beauty of The Seed Effect.
Creative Brief
The Seed Effect
Art Direction
The Seed EffectThe art direction of the TVC was inspired by shot on iPhone visuals capturing day in the life, routine moments. Natural lighting, a lived in setting, and intimate human moments help to capture an authentic DS-01® experience.
Creator Brief
The Seed Effect
To prepare our talent, Kelsey Chapman, a creative brief was created to provide a creative direction.
TVC Storyboarding (Pre-Production)
The Seed Effect
Storyboarding was an essential part of pre-production as a way to determine the necessary footages to be captured. As the script was being developed, the visuals also had to match.
Shot List (Pre-Production)
The Seed Effect
For pre-production, a shot list was developed since this entire TVC was shot entirely by me and my AD counterpart on our iPhone. Shots were organized by location followed by the specifics for each capture.
BTS (Production)
The Seed Effect
Some BTS on set!
:30 TVC SpotThe Seed Effect
Creative Asset Library Expansion
Organic Social
The TV shoot created a vast library of UGC-style footage that the social team leveraged on Instagram. Above are a few examples of how the footage captured created various organic social assets.
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